Catapult is a leading global sports analytics company that provides elite sporting organisations and athletes with detailed, real time data and analytics to monitor and measure athlete:
- Fitness and skill levels
- Response to specific training techniques
- Tactical performance
- Risk of injury and safety and to assist with rehabilitation.
Catapult’s foundation technology came from the collaboration between the Commonwealth Co-operative Research Centre for micro-technology and the Australian Institute of Sport. Over five years, this collaboration developed a range of technology platforms focused on supporting the Australian Olympic effort across more than 20 sports. The research group, which included Catapult’s founders Shaun Holthouse (Chief Executive Officer) and Igor van de Griendt (Chief Operating Officer), pioneered the use of inertial sensors combined with GPS in tracking athletes.
In 2006, Catapult’s predecessor was formed by Shaun Holthouse and Igor van de Griendt to commercialise this intellectual property. Catapult’s products have since evolved into advanced athlete performance measurement tools which provide:
- Tactical analysis
- Player performance comparison
- Rehabilitation tracking
- Fatigue monitoring
- Training optimisation
With Catapult’s first sales to professional teams in the AFL in 2007, Catapult is now the dominant supplier of sports analytics products in a number of leagues around the world.
In June 2014, Catapult acquired Canberra-based GPSports. GPSports has a comparable range of sports analytics products to Catapult’s products.
The acquisition of GPSports has provided Catapult with:
- A simplified, lower priced sports analytics product suite
- Distribution relationships in new geographic markets
- Significant penetration into a number of sports where Catapult had not previously focussed (for example, Australian rugby league)
- Relationships with a number of marquee clients (for example, Real Madrid and Bayern Munich in the European premier leagues)
Catapult’s sports analytics products measure parameters applicable to most sports (especially team sports), as well as tailored parameters using specific algorithms developed by Catapult.
Some of Catapult’s outputs are completely new; others measure data which historically couldn’t be practically measured. The ability for elite sports organisations and athletes to use Catapult’s sports analytics products to quantify data in a systematic, automatic and more accurate way has led to the development of a deeper understanding of athlete performance and injury and new approaches to improve performance and injury prevention.
Catapult collects high frequency data from numerous sensor platforms within its wearables which is then fed into advanced software analytics platforms.
A typical Catapult wearable contains approximately a dozen individual sensors which collect approximately 940 data points per second. Data from Catapult’s GPS and local positioning systems (“LPS”) are supplemented by data collected from accelerometers, gyroscopes, magnetometers, heart rate monitors, and ball tracking sensors.
The data collected is analysed by Catapult’s proprietary software and sports analytics programs which have been developed over 10 years. The data is also analysed by sport scientists and professionals which is then collated in a manner which assists coaching staff in making decisions in relation to their athletes. Some of Catapult’s software is stored in firmware located on the wearable for real-time transmission to Catapult’s clients, and other sports analytics are stored on Catapult’s cloud based software.
Catapult has a range of patents which have been granted in respect of its technology, products and monitoring systems, and it also has a number of patent applications which are pending. Catapult’s intellectual property includes:
- 26 granted or pending patents across 12 patent families
- A number of proprietary athlete measurement algorithms developed by Catapult
- 15 trademarks across a range of Catapult’s products and algorithms
- Catapult and its products have been cited in over 50 scientific peer-reviewed papers.