Catapult Sports, an Australian-based company, is on the cutting edge of sports technology.

Yet, what you thought might be just used to help navigate drivers around town is now being utilized on the football field, in the gym, and potentially on the ice in the near future. That’s right, Catapult is using GPS technology to track athletes’ performance, and it’s the latest game-changing product on the market. It’s set to make a huge splash in the United States over the coming months.

With the measuring device, called the OptimEye, coaches, athletic trainers, and sports scientists can help athletes play smarter and push themselves to their highest potential without sustaining serious injuries. Ultimately, teams adopting the highly-popularized technology — in which 17 of 18 Australian Football League teams use — gain a statistical and scientific advantage against the competition.

Boden Westover, Media and Marketing Manager of Catapult Sports, chatted with SportsBusinessU.com last week via Skype and stated the various benefits of using the GPS sports technology. The tiny device measures and aggregates a player’s distance, velocity, accelerations, decelerations, possession chains, and heart rate zone.

Catapult’s slogan is “The Science of Winning,” and as a result, the company looks beyond sporting trends and tendencies of the past and instead, figures out the science behind how players operate in the field of competition.

According to Catapult Sports, “Science tells us when athletes are performing and when they’re not, how to devise game-winning strategies and when to implement them, but most importantly, science never lies.”

With an already well-developed clientele in Australia and Europe, Westover explained how the company is certainly looking to expand its operation and business in the States (the company just launched an office in Atlanta).

Catapult’s clients in the United States include five NBA teams as well as five NFL franchises, with the Dallas Cowboys, Detroit Lions, New York Knicks, and Boston Celtics among the teams utilizing the GPS sports technology.

However, its clients don’t stop there, as it also has partnerships with rowing teams, training facilities, and research centers. When asked if Catapult has its sights set on expanding its business into the college football market, Westover responded with a definite ‘yes.’

“With the U.S. remaining a fairly new endeavor for us, and with the world-class leagues in a range of sports, we are basically looking to expand everywhere,” Catapult’s Head of Sports Science, Michael Regan, said to SportsBusinessU.com. “Our primary focus at the moment is outdoor sports, with no real emphasis on college or pro football, because that has been the backbone of our company since our inception. With our current GPS technology being able to measure impact force and tackle analytics, we are best suited to sports like football for the next three to six months.

“But with our world-first indoor GPS technology coming out in the middle of the year, we will be making a big move in to indoor sports like basketball and ice hockey and be able to track everything we are currently providing outdoor teams."


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