Catapult has announced a product partnership with Atavus, the leading football tackling analytics company. The patented Atavus Tackling System empowers coaches and teams to use performance analytics as a way to improve tackling while also reducing the risk of injury for athletes.
The partnership will combine Catapult’s expertise in video solutions through XOS with Atavus’ advanced tackling system to improve player and team performance.
Catapult Chief Commercial Officer, Matt Bairos, sees the partnership as being transformative for football teams.
“Our deep relationship with football coaches provides a unique platform for analytics companies like Atavus,” Bairos said. “The integration and display of Atavus Tacklytics into XOS Thunder will bring new insights to our football clients.”
Using data analysis and video review, Atavus evaluates over 80 data points on every tackle to deliver actionable insights through customized reports and detailed tackle plans. Football programs at all levels utilize the Tacklytics product, including Texas Tech University, Baylor University, and the University of Oklahoma. Atavus also has a long-term partnership with the Texas High School Coaches Association (THSCA) to provide tackling certification and analysis to youth and high school football teams.
“Atavus provides the most comprehensive tackling system on the market through our Atavus Tackling System and Tacklytics product,“ added Brian Kopp, Executive Chairman of Atavus, and Partner & Group CEO of Phoenix Sports Partners. “Working with Catapult and XOS will allow coaches to deepen their understanding of specific defensive and tackling performance, while also focusing on player safety.”
The Catapult and Atavus integration was introduced at the American Football Coaches Association (AFCA) Convention in Nashville, Tennessee in January 2020.