Norwich City relied on SBG’s Platform throughout their Championship campaign as they return to the Premier League at their first attempt.
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A ruthless Norwich City confirms their status as Champions of the EFL Championship and secures promotion back to the Premier League after just one season away.
Bagging a club record haul of points, best away record and one of the best defensive records, their goal now is to become an established Premier League Club. Their significant defensive improvements and willingness to take the game to opponents provide strong foundations for them to do well in the Premier League next season.
The Canaries maintain a strong, hardworking analysis department headed up by Lee Dunn (Head of Performance and Recruitment Analysis) and Matt Lewis (Senior First Team Performance Analyst), who are driven to ensuring the highest of standards in their department. With these high standards comes the need for technology and applications to make the most of every minute available. For Norwich, this meant deploying the full suite of SBG applications to facilitate them in all of their analysis processes.
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MatchTracker is central to their Pre-Match opposition analysis, combined with the use of Focus for their Matchday solution including tablets on the bench, as well as their daily training sessions. This successful season has led the analysts at Norwich to embed the Hub into their analysis workflows to further optimise and share outputs with the coaching team.
Lee Dunn explains, “MatchTracker allows us to sync all the data we have available, directly to the video, which we are then able to feedback to the coaches and players. There is limited time between games in a league as congested as the Championship, so our workflow has to be precise to deliver the best analysis as possible to our coaches and players. Focus is pivotal to us on a matchday in terms of our live capture and review, being able to review multi-angle is something that we have found beneficial when analysing various aspects of our game.”
MatchTracker and Opposition Analysis
Currently Norwich utilise MatchTracker to automate the majority of their opposition analysis processes, therefore allowing them to dissect their opponent’s performance in more detail. This is evidently paying off for them, averaging 2.11 points per game and maintaining one of the best defence records in the league.
Matt Lewis comments, “MatchTracker has been vital in our pre-match process, especially given the nature of a season in the Championship. We are able to create workbooks which are specific to our playing style to analyse opponents quickly and effectively.”
MatchTracker can cover all aspects of the game when exploring the oppositions playing style. From examining tactical playing patterns in possession, to exploring the movements and attributes of individual key players. The tailor-made dashboards help Norwich quickly pinpoint moments in the game that will help them capitalise on the opposition’s gaps in performance. A key tool for them is utilising the filters to identify moments where teams have beaten the press of Norwich’s next opponent; the analysts can then make informed decisions on how they would implement this in their own performance.
Matt Lewis, Senior First Team Performance Analyst, Norwich City:
“MatchTracker has been vital in our pre-match process, especially given the nature of a season in the Championship. We are able to create workbooks which are specific to our playing style to analyse opponents quickly and effectively.”