• Executive Chairman

    Adir Shiffman

    Executive Chairman

    Adir Shiffman

    Dr Adir Shiffman, Executive Chairman of Catapult, has extensive CEO and board experience across a number of technology companies.

    Adir’s expertise lies in providing assistance in relation to the development of strategic plans; providing strategic advisory services, including with respect to mergers and acquisitions and restructuring; and working with senior management of Catapult to execute those plans.

    Adir currently sits on a number of boards, including as the Non-Executive Chairman of ASX-listed Disruptive Investment Group Limited (ASX: DVI), the founder and Non-Executive Chairman of Global Reviews and the founder and Non-Executive Chairman of

    Adir graduated from Monash University in 1999 with a Bachelor of Medicine and a Bachelor of Surgery. Prior to becoming involved in the technology sector, he practised as a doctor.

  • Global Head of Strategy

    Shaun Holthouse

    Global Head of Strategy

    Shaun Holthouse

    Mr Shaun Holthouse is a co-founder, Chief Executive Officer and an executive Director of Catapult. 

    He has been responsible for creating and developing Catapult’s business plan, sourcing seed funding, negotiating the technology licence and the subsequent purchase of Catapult’s foundation technology from the Commonwealth Co-operative Research Centre (CRC). 

    Shaun managed early stage sales, established Catapult’s early distribution network and has grown the Catapult team to more than 60 people across 4 offices worldwide. Shaun oversees Catapult’s senior management team and its Australian, US and European operations, as well as the integration of GPSports. 

    Prior to co-founding Catapult, Shaun was a Technology Development Manager for the CRC for microtechnology from 2002-2006, which included providing technical direction to a research program of more than 20 projects and with a budget of more than $60 million. Shaun holds a Bachelor of Engineering (Hons) from the University of Melbourne. 


  • Co-Founder

    Igor van de Griendt


    Igor van de Griendt

    Mr Igor van de Griendt is a co-founder, Chief Technology Officer and an executive director of Catapult. 

    In his capacity as CTO, he has been responsible for providing strategic direction and leadership in the development of Catapult’s products, both in the analytical space, as well as with respect to Catapult’s various hardware offerings. 

    Igor also provides guidance and operational support to Catapult’s R&D and software development teams. 

    Prior to co-founding Catapult, Igor was a Project Manager for the CRC for microtechnology which, in collaboration with the Australian Institute of Sport, developed a number of sensor platforms and technologies ultimately leading to the founding of Catapult. 

    Prior to joining the CRC for microtechnology, Igor was a director of
    a consulting business that provided engineering services for more than
    13 years to technology companies such as Redflex Communications Systems (now part of Exelis, NYSE:XLS), Ceramic Fuel Cells (ASX:CFU), Ericsson Australia, NEC Australia and Telstra. 

    Igor holds a Bachelor of Electrical Engineering from Darling Downs Institute of Advanced Education (now University of Southern Queensland). 

  • Non-Executive Director

    Calvin Ng

    Non-Executive Director

    Calvin Ng

    Mr Calvin Ng has significant investment banking, mergers & acquisitions and funds management experience. 

    Calvin is a co-founder and Managing Director of Aura Capital Group, an independent corporate advisory and funds management business. He is also a co-founder and Non-Executive Director of the Finsure Group. 

    Calvin has significant board experience in a number of businesses, with particular expertise in providing management oversight and strategic guidance to small and medium sized enterprises. 

    Calvin currently sits on a number of boards, including entities associated with the Aura Capital Group, Finsure Group, ASX-listed Disruptive Investment Group Limited (ASX:DVI) and 

    Calvin holds a Bachelor of Commerce and Bachelor of Laws from the University of New South Wales. Calvin has also completed a Graduate Diploma of Legal Practice and has been admitted to practice as a lawyer in the Supreme Court of New South Wales. 

  • Non-Executive Director

    Brent Scrimshaw

    Non-Executive Director

    Brent Scrimshaw

    Mr Brent Scrimshaw has over 25 years of experience in consumer innovation, business leadership and brand management, which he has been gained
    by acting in several roles for Nike that were focused on the athletic and sports industry. 

    Brent has held several senior management roles at Nike Inc, including Vice President and Chief Executive of Western Europe; Chief Marketing Officer and Vice President of Category Businesses for Nike Europe, Middle East and Africa; and General Manager of Nike’s East Coast United States business. 

    As one of Nike Inc’s 30 most senior leaders worldwide, Brent has also served as part of Nike’s Global Corporate Leadership Team, where he helped lead the creation of Nike’s overall global operating strategy, as well as playing a senior role as a key member of the Global Commercial Operations Executive team, which is responsible for sales and distribution strategies worldwide. 

    Brent is currently a Non-Executive Director at Fox Head Inc, a technical motocross & consumer products brand, as well as Rhinomed Ltd (ASX:RNO) a medical technology company focused on enhancing human efficiency through innovative respiratory technologies and products. 

  • Independent Non-Executive Director

    James Orlando

    Independent Non-Executive Director

    James Orlando

    Over the past 25 years Mr James Orlando has held senior finance positions driving growth and shareholder value in the United States, Asia and Australia.

    Most recently he was Chief Financial Officer of Veda Group Ltd (VED.ASX) leading the company through its successful $1.05 billion IPO in December 2013. Jim subsequently managed the highly successful takeover offer of Veda by a US purchaser for $2.6 billion in February 2016.

    Before joining Veda, Jim was the CFO of AAPT where he focused on improving the company's earning, as well as divesting its non-core consumer business. He also served as the CFO of PowerTel Ltd, an ASX-listed telecommunications service provider which was sold to Telecom New Zealand in 2007. Jim also held various international treasury positions at AT&T and Lucent Technologies in the US and Hong Kong including running Lucent's international project and export finance organisation.

    Jim holds a BS degree from Cornell University and an MBA from the Wharton School of the University of Pennsylvania in the US. He also served on the Advisory Board of the US Export-Import Bank.


  • Chief Executive Officer

    Joe Powell

    Chief Executive Officer

    Joe Powell

    Mr Joe Powell has extensive experience managing and operating multinational businesses in the technology sector.

    Most recently Joe was Managing Director of SEEK Education where he oversaw various education businesses including SEEK Learning, CATHO Education in Brazil, JobStreet Learning in Malaysia, OCC Education in Mexico and Online Education Services (Swinburne Online).

    Joe also spent six years as Managing Director of SEEK Employment, responsible for the day-to-day management of SEEK’s core Online Employment business in Australia and New Zealand, including overseeing the sales, marketing, product, customer service, operations and IT teams. Prior to SEEK, Joe spent 11 years at Optus in various management roles, after starting his career as an accountant at PwC.

    Joe also has significant board experience and is a current director of the Richmond Football Club and Migration Council Australia, and more recently a director of Online Education Services and IDP Education.

    Joe is a member of the Australian Institute of Company Directors, has completed the Advanced Management Program at Harvard Business School and holds a BCom from the University of Tasmania.

  • CEO, Catapult Elite America

    Matt Bairos

    CEO, Catapult Elite America

    Matt Bairos

    Mr Matt Bairos is an accomplished industry and technology leader leveraging 15+ years of sales, product marketing and client service experience at various organisations, both public and private.

    Matt was promoted to President and Chief Executive Officer of XOS Digital in 2013 following roles as Executive Vice President - Team Technologies, Vice President and General Manager of Digital Coaching Technologies, Vice President of Products and Services, Director of Product Marketing, Client Services Manager, and Senior Client Service Specialist.

    Matt has dedicated his professional life to the sports technology industry, beginning on the support team with Avid Sports in the early 2000s, and working his way up to oversee the development and growth of XOS' market-leading products.

    Matt earned his Bachelor of Science degree in Education from Salem State University and currently resides in Andover, MA, with his wife Audra and daughter Ella.

  • Ceo, Catapult Elite Emea and Apac

    Barry McNeill

    Ceo, Catapult Elite Emea and Apac

    Barry McNeill

    Prior to joining Catapult, Barry spent 13 years at Prozone Sports, where he served as Managing Director, Business Development Director and Head of Consultancy. In this role, Barry has gained significant experience in, and understanding of, the sports analytics industry. While at Prozone, Barry also developed consultancy roles with FIFA, UEFA, the England National Football Team, Manchester United, Arsenal, Ajax and Real Madrid. 

    Barry also established a strategic consulting and advisory business, BPM Performance Ltd, through which he undertook Non-Executive Director, Advisory and Executive Coaching roles. 

    Barry is also a Non-Executive Director at British Gymnastics and is also a member of a number of advisory boards within the sports technology sector. 

    Barry is a chartered director with the Institute of Directors, holds a Master’s Degree in Psychology and is a practising UEFA B Licence football coach. 

  • Chief Financial Officer

    Mark Hall

    Chief Financial Officer

    Mark Hall

    Mark Hall is the Chief Financial Officer of Catapult Group International Limited (ASX:CAT), responsible for the Finance, Investor Relations and Legal functions. Mr Hall brings over 20 years' of experience within an ASX top 10 company Telstra Corporation Ltd including ~6 years as Deputy CFO and a period as acting CFO. His areas of responsibility included corporate planning, strategic pricing, billing, credit management, financial reporting, and group accounting, with direct responsibility for over 1,800 staff globally.

    Renowned for delivering against commitments and building a strong rapport with key stakeholders. Mark has deep financial skills and a proven success in managing finances across a range of large, complex and dynamic businesses.

    Mark has extensive commercial experience spanning complex international organisations, having presented at over 60 Telstra Board meetings and having served as a Director on 25 subsidiaries both onshore and offshore including the $16b Telstra Superannuation Fund.

  • CEO, Consumer

    Benoit Simeray

    CEO, Consumer

    Benoit Simeray

    Benoit Simeray is Chief Executive Officer for the consumer division within the Catapult Group, overseeing all sales, marketing and operations related to translating Catapult’s leading solution for elite sports into a winning suite of wearable technology products and services for a global consumer audience.

    Benoit was previously Vice President of Global Sales at consumer wellness technology firm Jawbone, responsible for sales, sales operations and channel marketing across a platform spanning some 50 countries.

    Prior to Jawbone, he spent almost 10 years at TomTom in senior executive sales, product and engineering functions. As an early employee at TomTom, Mr Simeray was instrumental in helping the group grow annual revenues from two million euros to almost 1.5 billion euros in six years, with more than 4,000 staff at its peak. He was also responsible for establishing the Fitness business unit of TomTom, which today is its fastest-growing consumer unit.

    Benoit graduated from Paris ESLSCA Business School.

  • Chief People Officer

    Kelly Hutchison

    Chief People Officer

    Kelly Hutchison

    Kelly Hutchison is highly commercial Human Resources and Organisation Development leader with 20+ years of global, multi-industry experience holding senior roles with The Children's Place and Bank of America Merrill Lynch.

    Passionate about leading organisations through significant periods of change Kelly brings a wealth of experience to Catapult having worked with senior executives to drive global expansion, strategic entry into new markets and channels, mergers and acquisitions and other enterprise-wide initiatives.

    Residing in Melbourne, Australia, Kelly has lived and worked in in the US, Asia, and Australia and holds a Master's Degree in Applied Science, focusing on Innovation & Service Management and Organisation Dynamics from RMIT University.

  • Chief Technology Officer

    Rick Wingfield

    Chief Technology Officer

    Rick Wingfield

    Rick Wingfield is the Chief Technology Officer for Catapult, responsible for leading the development and roll-out of the business’ integrated technologies.

    An experienced, customer-focused technology leader with a proven track record of delivering innovation, digital transformation and product launches, Rick is a skilled manager of large digital, technology and innovation teams.

    Rick has previously worked at major organisations such as Barclays, AIA, NAB and Australia Post, as well as having extensive experience with startups as a founder, advisor and board member.

    Rick studied Physics and the University of Bristol and began his career with Accenture in the UK before moving to Melbourne, Australia in 2005.