Adir ShiffmanExecutive Chairman
Dr. Adir Shiffman, Executive Chairman of Catapult, has extensive CEO and board experience across a number of technology companies.
Adir’s expertise lies in providing assistance in relation to the development of strategic plans; providing strategic advisory services, including with respect to mergers and acquisitions and restructuring; and working with senior management of Catapult to execute those plans.
Adir currently sits on a number of boards, including as the Non-Executive Chairman of ASX-listed Disruptive Investment Group Limited (ASX: DVI), the founder and Non-Executive Chairman of Global Reviews and the founder and Non-Executive Chairman of StartHere.com.au.
Adir graduated from Monash University in 1999 with a Bachelor of Medicine and a Bachelor of Surgery. Prior to becoming involved in the technology sector, he practised as a doctor.
Shaun HolthouseNon-Executive Director
Mr. Shaun Holthouse is Co-founder and Non-Executive Director of Catapult.
He has been responsible for creating and developing Catapult’s business plan, sourcing seed funding, negotiating the technology licence and the subsequent purchase of Catapult’s foundation technology from the Commonwealth Cooperative Research Centre (CRC).
Shaun managed early stage sales, established Catapult’s early distribution network and has grown the Catapult team to more than 60 people across 4 offices worldwide. Shaun oversees Catapult’s senior management team and its Australian, US and European operations, as well as the integration of GPSports.
Prior to co-founding Catapult, Shaun was a Technology Development Manager for the CRC for microtechnology from 2002-2006, which included providing technical direction to a research program of more than 20 projects and with a budget of more than $60 million. Shaun holds a Bachelor of Engineering (Hons) from the University of Melbourne.
Igor van de GriendtNon-Executive Director
Mr. Igor van de Griendt is Co-Founder and Non-Executive Director of Catapult.
Prior to co-founding Catapult, Igor was a Project Manager for the Cooperative Research Centres (CRC) in the field of microtechnology. In collaboration with the Australian Institute of Sport (AIS), Igor’s team developed several sensor platforms and technologies, ultimately leading to the foundation of Catapult.
Before his time at CRC, Igor was a director of a consulting business that provided engineering services to technology companies such as Redflex Communications Systems (now part of Exelis, NYSE:XLS), Ceramic Fuel Cells (ASX:CFU), Ericsson Australia, NEC Australia and Telstra.
Igor holds a Bachelor of Electrical Engineering from Darling Downs Institute of Advanced Education (now University of Southern Queensland).
Brent ScrimshawIndependent Non-Executive Director
Mr. Brent Scrimshaw has over 25 years of experience in consumer innovation, business leadership and brand management, which he has been gained by acting in several roles for Nike that were focused on the athletic and sports industry.
Brent has held several senior management roles at Nike Inc, including Vice President and Chief Executive of Western Europe; Chief Marketing Officer and Vice President of Category Businesses for Nike Europe, Middle East and Africa; and General Manager of Nike’s East Coast United States business.
As one of Nike Inc’s 30 most senior leaders worldwide, Brent has also served as part of Nike’s Global Corporate Leadership Team, where he helped lead the creation of Nike’s overall global operating strategy, as well as playing a senior role as a key member of the Global Commercial Operations Executive team, which is responsible for sales and distribution strategies worldwide.
Brent is currently a Non-Executive Director at Fox Head Inc, a technical motocross & consumer products brand, as well as Rhinomed Ltd (ASX:RNO) a medical technology company focused on enhancing human efficiency through innovative respiratory technologies and products.
James OrlandoIndependent Non-Executive Director
Over the past 25 years Mr James Orlando has held senior finance positions driving growth and shareholder value in the United States, Asia and Australia.
Most recently he was Chief Financial Officer of Veda Group Ltd (VED.ASX) leading the company through its successful $1.05 billion IPO in December 2013. Jim subsequently managed the highly successful takeover offer of Veda by a US purchaser for $2.6 billion in February 2016.
Before joining Veda, Jim was the CFO of AAPT where he focused on improving the company's earning, as well as divesting its non-core consumer business. He also served as the CFO of PowerTel Ltd, an ASX-listed telecommunications service provider which was sold to Telecom New Zealand in 2007. Jim also held various international treasury positions at AT&T and Lucent Technologies in the US and Hong Kong including running Lucent's international project and export finance organisation.
Jim holds a BS degree from Cornell University and an MBA from the Wharton School of the University of Pennsylvania in the US. He also served on the Advisory Board of the US Export-Import Bank.
Michelle GuthrieIndependent Non-Executive Director
Ms. Michelle Guthrie has more than 25 years experience in senior management roles at leading media and technology companies in Australia, the UK and Asia, including BSkyB, Star TV and Google.
Holding a law degree from the University of Sydney, Michelle brings a strong blend of media, technology, legal, private equity and business development skills to the Catapult board.
After spending 13 years in various roles at News Corporation, Michelle was the Managing Director of the Australian Broadcasting Corporation (ABC) from 2016 to 2018. During her time at ABC she led the transformation of the organisation, increasing the efficiency and effectiveness of work across the company as well as increasing investment in a range of content categories.
Will LopesChief Executive Officer
As the former Chief Revenue Officer of Amazon subsidiary Audible, Mr. Lopes brings world-class technology and growth experience from one of the world’s most successful technology businesses.
Consistent with Catapult’s strategy, a key focus for Will is accelerating the development and international roll-out of Catapult’s unique platform, underpinning its elite sports performance technology portfolio.
As CRO at Audible, Will was responsible for revenue growth across the company and was a key leader on the executive management team responsible for overall business performance. His experience at Audible spanned 18 years and he was present through its various corporate structures, including as a NASDAQ-listed public company and through its acquisition by Amazon in 2008 as a significant subsidiary.
Will’s previous roles at Audible included Executive VP International Operations, during which time Audible launched dedicated services in Australia, Japan and Italy, and saw exponential growth in the UK, Germany and France. Will previously served as Managing Director of Audible UK, and prior to that was Vice President of Business Development, during which time he managed Audible’s mobile and social networking strategies, created new member acquisition channels, and developed strategic partnerships with brands including Apple, Ford, GM, Microsoft, and Phillips.
Rick WingfieldChief Technology Officer
Rick Wingfield is the Chief Technology Officer for Catapult, responsible for leading the development and roll-out of the business’ integrated technologies.
An experienced, customer-focused technology leader with a proven track record of delivering innovation, digital transformation and product launches, Rick is a skilled manager of large digital, technology and innovation teams.
Rick has previously worked at major organisations such as Barclays, AIA, NAB and Australia Post, as well as having extensive experience with startups as a founder, advisor and board member.
Rick studied Physics and the University of Bristol and began his career with Accenture in the UK before moving to Melbourne, Australia in 2005.
Kelly HutchisonChief People Officer
Kelly Hutchison is highly commercial Human Resources and Organisation Development leader with 20+ years of global, multi-industry experience holding senior roles with The Children's Place and Bank of America Merrill Lynch.
Passionate about leading organisations through significant periods of change Kelly brings a wealth of experience to Catapult having worked with senior executives to drive global expansion, strategic entry into new markets and channels, mergers and acquisitions and other enterprise-wide initiatives.
Residing in Hong Kong, Kelly has lived and worked in in the US, Asia, and Australia and holds a Master's Degree in Applied Science, focusing on Innovation & Service Management and Organisation Dynamics from RMIT University.
Matt BairosChief Commercial Officer
Mr Matt Bairos is an accomplished industry and technology leader leveraging 15+ years of sales, product marketing and client service experience at various organisations, both public and private.
Matt was promoted to President and Chief Executive Officer of XOS Digital in 2013 following roles as Executive Vice President - Team Technologies, Vice President and General Manager of Digital Coaching Technologies, Vice President of Products and Services, Director of Product Marketing, Client Services Manager, and Senior Client Service Specialist.
Matt has dedicated his professional life to the sports technology industry, beginning on the support team with Avid Sports in the early 2000s, and working his way up to oversee the development and growth of XOS' market-leading products.
Matt earned his Bachelor of Science degree in Education from Salem State University and currently resides in Andover, MA.
Benoit SimerayCEO, Consumer
Benoit Simeray is Chief Executive Officer for the consumer division within the Catapult Group, overseeing all sales, marketing and operations related to translating Catapult’s leading solution for elite sports into a winning suite of wearable technology products and services for a global consumer audience.
Benoit was previously Vice President of Global Sales at consumer wellness technology firm Jawbone, responsible for sales, sales operations and channel marketing across a platform spanning some 50 countries.
Prior to Jawbone, he spent almost 10 years at TomTom in senior executive sales, product and engineering functions. As an early employee at TomTom, Mr Simeray was instrumental in helping the group grow annual revenues from two million euros to almost 1.5 billion euros in six years, with more than 4,000 staff at its peak. He was also responsible for establishing the Fitness business unit of TomTom, which today is its fastest-growing consumer unit.
Benoit graduated from Paris ESLSCA Business School.