Management

Dr. Adir Shiffman, Executive Chairman of Catapult, has extensive CEO and board experience across a number of technology companies.

Adir’s expertise lies in providing assistance in relation to the development of strategic plans; providing strategic advisory services, including with respect to mergers and acquisitions and restructuring; and working with senior management of Catapult to execute those plans.

Adir currently sits on a number of boards, including as the Non-Executive Chairman of ASX-listed Disruptive Investment Group Limited (ASX: DVI), the founder and Non-Executive Chairman of Global Reviews and the founder and Non-Executive Chairman of StartHere.com.au.

Adir graduated from Monash University in 1999 with a Bachelor of Medicine and a Bachelor of Surgery. Prior to becoming involved in the technology sector, he practised as a doctor.

Mr. Shaun Holthouse is Co-founder and Non-Executive Director of Catapult.

He has been responsible for creating and developing Catapult’s business plan, sourcing seed funding, negotiating the technology licence and the subsequent purchase of Catapult’s foundation technology from the Commonwealth Cooperative Research Centre (CRC).

Shaun managed early stage sales, established Catapult’s early distribution network and has grown the Catapult team to more than 60 people across 4 offices worldwide. Shaun oversees Catapult’s senior management team and its Australian, US and European operations, as well as the integration of GPSports.

Prior to co-founding Catapult, Shaun was a Technology Development Manager for the CRC for microtechnology from 2002-2006, which included providing technical direction to a research program of more than 20 projects and with a budget of more than $60 million. Shaun holds a Bachelor of Engineering (Hons) from the University of Melbourne.

 

Mr. Igor van de Griendt is Co-Founder and Non-Executive Director of Catapult.

Prior to co-founding Catapult, Igor was a Project Manager for the Cooperative Research Centres (CRC) in the field of microtechnology. In collaboration with the Australian Institute of Sport (AIS), Igor’s team developed several sensor platforms and technologies, ultimately leading to the foundation of Catapult.

Before his time at CRC, Igor was a director of a consulting business that provided engineering services to technology companies such as Redflex Communications Systems (now part of Exelis, NYSE:XLS), Ceramic Fuel Cells (ASX:CFU), Ericsson Australia, NEC Australia and Telstra.

Igor holds a Bachelor of Electrical Engineering from Darling Downs Institute of Advanced Education (now University of Southern Queensland).

Over the past 25 years Mr James Orlando has held senior finance positions driving growth and shareholder value in the United States, Asia and Australia.

Most recently he was Chief Financial Officer of Veda Group Ltd (VED.ASX) leading the company through its successful $1.05 billion IPO in December 2013. Jim subsequently managed the highly successful takeover offer of Veda by a US purchaser for $2.6 billion in February 2016.

Before joining Veda, Jim was the CFO of AAPT where he focused on improving the company's earning, as well as divesting its non-core consumer business. He also served as the CFO of PowerTel Ltd, an ASX-listed telecommunications service provider which was sold to Telecom New Zealand in 2007. Jim also held various international treasury positions at AT&T and Lucent Technologies in the US and Hong Kong including running Lucent's international project and export finance organisation.

Jim holds a BS degree from Cornell University and an MBA from the Wharton School of the University of Pennsylvania in the US. He also served on the Advisory Board of the US Export-Import Bank.

Ms. Michelle Guthrie has more than 25 years experience in senior management roles at leading media and technology companies in Australia, the UK and Asia, including BSkyB, Star TV and Google.

Holding a law degree from the University of Sydney, Michelle brings a strong blend of media, technology, legal, private equity and business development skills to the Catapult board.

After spending 13 years in various roles at News Corporation, Michelle was the Managing Director of the Australian Broadcasting Corporation (ABC) from 2016 to 2018. During her time at ABC she led the transformation of the organisation, increasing the efficiency and effectiveness of work across the company as well as increasing investment in a range of content categories.

Tom Bogan is Catapult’s first U.S.-based director. He is currently the vice chairman at Workday, a leading provider of enterprise cloud applications for finance and human resources with an annual revenue of more than $4 billion. Tom joined Workday in 2018 following its US$1.5bn acquisition of Adaptive Insights, where he served as CEO.

Prior to this, he was a board member of several public and private software companies, including Chairman of Citrix Systems (Nasdaq: CTXS). He was also Chairman of Nasdaq-listed Apptio until its approximate $2 billion acquisition by Vista Equity Partners in 2019 and served as president and COO at Rational Software until it was acquired by IBM for $2.1 billion in 2003, as well as CEO at Avatar Technologies and Pacific Data.

As the former Chief Revenue Officer of Amazon subsidiary Audible, Mr. Lopes brings world-class technology and growth experience from one of the world’s most successful technology businesses.

Consistent with Catapult’s strategy, a key focus for Will is accelerating the development and international roll-out of Catapult’s unique platform, underpinning its elite sports performance technology portfolio.

As CRO at Audible, Will was responsible for revenue growth across the company and was a key leader on the executive management team responsible for overall business performance. His experience at Audible spanned 18 years and he was present through its various corporate structures, including as a NASDAQ-listed public company and through its acquisition by Amazon in 2008 as a significant subsidiary.

Will’s previous roles at Audible included Executive VP International Operations, during which time Audible launched dedicated services in Australia, Japan and Italy, and saw exponential growth in the UK, Germany and France. Will previously served as Managing Director of Audible UK, and prior to that was Vice President of Business Development, during which time he managed Audible’s mobile and social networking strategies, created new member acquisition channels, and developed strategic partnerships with brands including Apple, Ford, GM, Microsoft, and Phillips.

Mr Hayden Stockdale has over 25 years of finance and C-level management experience spanning Australia, London, and Hong Kong.

Hayden joined Catapult from SXiQ, where he was CFO for three years and jointly led a management buy-in of the company and navigated out of significant losses into profitability over an 18-month period. Prior to that, Hayden was CFO at United Petroleum, where he was hired to lead the company through its planned $1B IPO and was responsible for all financial assets of its $2.4B operational turnover. He was also CFO at Interactive, Australia’s largest privately owned cloud and data centre company, and Chief Executive Officer of ASX-listed Astron Limited.

Hayden was previously a partner at Goldman Sachs and had an 18 year career in investment banking.

Hayden holds Bachelors of Law and Economics from the University of Melbourne, both with honours.

Mr Griffith has founded and run several successful software companies in fields ranging from film special effects and television graphics to sports data analysis. Most recently he was CEO of SBG Sports Software, which Catapult acquired in 2021. He has been working in Formula One for more than a decade, developing race strategy tools for the World Championship winning Brawn Grand Prix and Mercedes AMG Formula One teams. The software is now widely used by teams and officials in Formula One, Formula E, the World Endurance Championship as well as by football and rugby leagues. His companies have twice won the UK Queen’s Award for Enterprise and Innovation.

Mr Matt Bairos is an accomplished industry and technology leader leveraging 20+ years of sales, product marketing and client service experience at various organisations, both public and private.

Matt was promoted to President and Chief Executive Officer of XOS Digital in 2013 following roles as Executive Vice President - Team Technologies, Vice President and General Manager of Digital Coaching Technologies, Vice President of Products and Services, Director of Product Marketing, Client Services Manager, and Senior Client Service Specialist. He is currently Chief Commercial Officer, where he oversees all sales, marketing, and customer success.

Matt has dedicated his professional life to the sports technology industry, beginning on the support team with Avid Sports in the early 2000s, and working his way up to oversee the development and growth of XOS' market-leading products.

Matt earned his Bachelor of Science degree in Education from Salem State University and currently resides in Andover, MA.

Mr. Cooper comes to Catapult with extensive global leadership experience driving expansion into international markets, tailoring business models to local cultural practices, and delivering results through volatile business cycles

Mr. Cooper's recent most notable role was Executive Vice President of International Operations and New Business Expansion at Audible, an Amazon subsidiary. In this position, Mr. Cooper managed over 10 teams across the globe as well as marketplace expansion opportunities. Beyond leading international efforts, Mr. Cooper was also responsible for driving the emerging business team, which included the launch of a B2B offering, among other initiatives.

Prior to joining Audible, Mr. Cooper held a number of senior executive roles at Prudential, establishing and leading the international investments unit and driving corporate development initiatives outside of the US.

Jonathan’s career includes extensive ASX-listed general counsel and Company secretarial experience, as well as a wide-ranging international corporate legal background. Jonathan graduated with honours degrees in both Law and Commerce from the University of Melbourne.

Zoe has extensive global experience delivering high-performance cultures, including international senior leadership positions at both Spotify and Amazon.

Her most recent notable roles were as Chief People Officer for Sofar Sounds and Acast podcasting platform. In these positions, Zoe worked with senior leadership teams to prepare the companies to scale globally and create a culture and overall infrastructure that allowed them to quickly adapt to changing landscapes.